Shally Seth Mohile, Viveat Susan Pinto, Raghavendra Kamath

Stories by Shally Seth Mohile, Viveat Susan Pinto, Raghavendra Kamath

Brand Prithvi Shaw

Brand Prithvi Shaw

Rediff.com   23 Oct 2018

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'

Think Xiaomi. Think T-shirts. TVs. Suitcases...

Think Xiaomi. Think T-shirts. TVs. Suitcases...

Rediff.com   14 Oct 2018

Xiaomi now a lifestyle player, quietly launching a slew of non-smartphone products like Mi branded luggage, backpacks, apparel, U-shaped pillows, pens, home security cameras and air purifiers.

Avoid hike in price, pick up your dream 2-wheeler now!

Avoid hike in price, pick up your dream 2-wheeler now!

Rediff.com   11 Oct 2018

Two-wheeler prices are likely to rise by 10-25 per cent on account of higher premiums on insurance and commodity prices, mandatory safety regulations and BS-VI emissions that kick in from April 1, 2020.

Britannia wants to makes 100th year memorable

Britannia wants to makes 100th year memorable

Rediff.com   7 Oct 2018

Britannia, which is celebrating its centenary year in 2018, will first look at expanding its dairy and bakery businesses, before turning its attention towards new food categories. The attempt is to become a total foods company, as it eyes a well-rounded presence in the market.

Consumer firms stare at a damp festive season

Consumer firms stare at a damp festive season

Rediff.com   5 Oct 2018

Almost 40 per cent of a durable company's sales are achieved during the festival season

Tata Sky drops Sony, channel hits back

Tata Sky drops Sony, channel hits back

Rediff.com   3 Oct 2018

SPN had been seeking a higher share of revenue, which Tata Sky blamed for the breakdown in talks.

Amul shifts focus to dark chocolates to regain market share

Amul shifts focus to dark chocolates to regain market share

Rediff.com   3 Oct 2018

With launch of second plant in Gujarat, company gets ready to take on peers

How brands are fighting it out on the breakfast table

How brands are fighting it out on the breakfast table

Rediff.com   26 Sep 2018

Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.

Rivals may be forced to join Bajaj Auto's price war

Rivals may be forced to join Bajaj Auto's price war

Rediff.com   26 Sep 2018

Analysts say Bajaj's move to correct prices can potentially disrupt the market.

Samara-Amazon bags Aditya Birla Group retail chain 'More'

Samara-Amazon bags Aditya Birla Group retail chain 'More'

Rediff.com   20 Sep 2018

Amazon has also signed a term sheet with Kishore Biyani-led Future group to invest $600 million to $700 million for a 12 to 15 per cent stake in the retail giant, it is learnt.

From cow's milk to frozen veggies, Patanjali's product range gets wider

From cow's milk to frozen veggies, Patanjali's product range gets wider

Rediff.com   14 Sep 2018

Patanjali's packet milk to be lower than competitor brands by Rs 2 a litre

Auto cos hire trend-spotters to tweak car design

Auto cos hire trend-spotters to tweak car design

Rediff.com   10 Sep 2018

Trend researchers who come from design schools and have an art and sociology background are the latest foot soldiers in the struggle of auto companies to stay ahead in the competitive race.

Why More failed to give shape to Aditya Birla group's retail dream

Why More failed to give shape to Aditya Birla group's retail dream

Rediff.com   4 Sep 2018

'Unlike Big Bazaar, where the promoter calls the shot, in ABRL, professionals take decisions. So, every new CEO leads to a change in strategy, which confuses vendors and the team.'

In Maharashtra, projects worth trillions stuck in pipeline

In Maharashtra, projects worth trillions stuck in pipeline

Rediff.com   4 Sep 2018

Around 576,000 housing units, worth Rs 4.64 trillion, are delayed in seven major cities of the country

How Tata Motors turned around its passenger vehicle biz

How Tata Motors turned around its passenger vehicle biz

Rediff.com   20 Aug 2018

The new obsession on cost control is powered by the company's 'GEAR' (Generate idea, evaluate, action and realise the idea) programme.

'GST rate cuts will help the durables market': Shekhar Bajaj

'GST rate cuts will help the durables market': Shekhar Bajaj

Rediff.com   17 Aug 2018

Shekhar Bajaj, chairman and managing director of the firm, explains to Viveat Susan Pinto on what led to this sales jump, besides throwing light on the benefits accruing to the sector on account of the GST rate cuts in appliances.

Vodafone-Idea tech integration may take 4 years

Vodafone-Idea tech integration may take 4 years

Rediff.com   13 Aug 2018

A large team led by Kumar Mangalam Birla has taken charge of the integration process.

Marico to accelerate launch of digital brands

Marico to accelerate launch of digital brands

Rediff.com   6 Aug 2018

Company may look at 5-6 launches a year as the market for premium and niche products grows

One word to describe the new Brylcreem campaign? Brill!

One word to describe the new Brylcreem campaign? Brill!

Rediff.com   5 Aug 2018

The iconic British brand acquired by Unilever in 2009 from American major Sara Lee, is attempting to get a new image with actors Sidharth Malhotra and Varun Dhawan.

Shoppers Stop to focus on beauty to drive growth

Shoppers Stop to focus on beauty to drive growth

Rediff.com   31 Jul 2018

Shoppers Stop plans to open five or six department stores and 10-12 beauty stores this year